A correctly developed and applied tenant mix is critical for the success and profitability of the retail businesses in a project. It ensures that traffic is equally distributed, and visibility is maximized. It ensures all retail activities complement one another instead of competing against each other, therefore creating a harmonic retail environment for both retailers and clients. It ensures profitability of the retailers and therefore tenants are unlikely to relocate, and the project is unlikely to have unit vacancy issues or struggle to retain its value